The Three Generations of Joes - An Inherited Eye for Craftsmanship
The true value of one's legacy is the reputation and ideals left behind. When the commercial world threatens to destroy long held beliefs, we look to the past, choose a bearing, and then create the world that has been visualized. By employing lessons passed on by our parents and grandparents, we can ensure the continuation of the American dream. If not, values are lost, opportunities missed, and traditions forgotten.
Joe and Rick believe that family is one of the main vehicles to combat the threat of losing touch with the ways of the past. The lessons, values, pride and ever vigilant eye for quality of their father and grandfather, both former heads of New England manufacturing companies, are deeply instilled in their hearts and minds.
They've learned by example. Watching their father oversees a line of women's apparel that was distributed to stores big and small across the country and hearing testimonials from happy customers made them appreciate and prefer a well-made product.
They know that the finer things in life are not defined by their price tag or socially constructed prestige but by the time, effort, love, and thought that are put into them. A well-crafted life is one worth living, and one that they want their children and their children's children to live. These values are shaping the way Lotuff Leather makes its leather goods today. From the leather to the stitching to the finishing techniques, no corners are cut and no tasks are rushed.
Lotuff Leather is one way of bringing back the good things of the past and restoring the traditional tenets of yesterday that will once again enrich the way we live today.